Noema James Women's Neutrals Ocean Pink Maxi Dress

The Ocean Maxi Dress embodies the carefree spirit of days by the sea. The linen texture of this stunning pink and grey striped dress makes this effortless piece an absolute holiday staple. Maxi Dress Pink Stripes 100% Irish Linen Made in Ireland Hand wash or Machine wash 30C. Dry Naturally. Do not tumble dry. Steam Iron. Linen Care Guide At NOEMA, we like linen, a natural fibre made from flax plants, for its lightweight, breathability, and lack of moisture from your skin, helping regulate your body temperature, meaning that you stay comfortable, whatever the season or weather. Linen is one of the longest-produced textiles, and its history stretches back to the most ancient evidence that modern archaeology has uncovered. According to archaeologists, linen was first domesticated in ancient Mesopotamia, but it was mainly reserved for the upper or wealthy classes. Later, during the 18th century, Belfast became the centre of European linen production, known as “Linenopolis” because of its thriving linen trade. Today, the flax plant is mainly grown in Northern France and Belgium, and every part of the plant is used in production, down to the seeds and oils. However, because of its biodegradable qualities and low environmental impact, linen is one of the people’s first choices. Why do we believe in Linen clothes? At NOEMA, we love linen because we love smart dressing and living. Whether you are on holiday, driving your children around or heading to a business meeting, linen is the perfect choice to look for your everyday style rituals. It’s elegant and timelessly beautiful; it’s always a smart choice for the contemporary wardrobe. Once you fall into the charms of natural fibres like linen, you will be surprised by how uncomplicated it is to care for garments. Remember, sustainability is also how we care for and wash our clothes. In addition, it will help keep the linens feeling luxuriously soft. What to consider before you wash linen clothes? Supposing there is a stain on your linen garment, pre-treat it before washing. We recommend the home solution of baking soda and white vinegar only. We always recommend that you check the care instructions on the label on linen garments before you wash your linen clothing. In addition, it is essential to remember that linen is a natural fibre, and as such, it can shrink 5% after washing. However, if you steam iron your garment, you most likely won’t notice the changes. How to wash and dry your linens? Linen is a strong fabric that becomes softer with wear and washes. Most linen can be washed in the machine; however, use a gentle cycle or wash by hand in a cool setting. Do not crowd the washing machine with too many items at once to allow your garments to soak up the water properly. Also, make sure that any other items in the washing machine are similar to your linen clothes in terms of colour, weight and washing instructions. Always wash your linen inside out to prevent the surface fibres from breaking but if you hand-wash your linen clothes, only use a gentle swishing motion but never wring, twist or scrub the fabric. Does linen shrink? Yes, it does, especially if you wash it in too hot temperatures (above 30C is not recommended). Avoid tumble-drying your linen. We suggest line drying your linen on a hanger as soon as possible after washing. Reshape and iron your garment inside and whilst damp, which will reduce creasing. We love the natural wrinkles in linen fabric, but if you like to iron your linen clothes, make sure they are still damp before you start. Treat your linen clothes well, and they will keep on looking fabulous for years to come, making them a sustainable alternative to fast fashion fads. Whether they can be machine washed and tumble dried or need more gentle care, linen clothes get softer with every wash.